The Story Behind How The Modern-Day, Young Girls’ Shoe Originated – Mary Jane Shoes
Mary Jane shoes are commonly worn by small, female children to functions in which formal wear is required or suggested. Most of us have seen Mary Jane shoes whether we know it or not, as they are often the go-to for dressing young baby, infant, toddler, and early childhood girls. Common among young girls and young girls only, these shoes are characterized by the low-cut fronts, mid-way rise on wearers’ feet, and a thin strap near the top of the ankle to keep them secured. Even though they seem like a simple shoe — not snazzy, nor attention-grabbing, and unarguably far from outstanding — Mary Jane shoes have one of the lengthiest histories of modern footwear in the United States of America.
In short form, Mary Jane shoes were adapted from a comic strip from the early 1900s. A certain shoe company advertised using characters from the comic strip, gained exposure, and named the shoes “Mary Jane” shoes. Various age groups and demographics wore them depending on the year, largely dropping off in popularity following the 1940s. Children wore them from their origination in the first decade of the 1900s and have ever since.
The New York World newspaper was the first one to feature comic strips, written by Richard Felton Outcault. In 1902, Mr. Outcault began to illustrate and write the new comic Buster Brown all on his own. Many people across the Big Apple, the Empire State, and even the entire United States began to express interest in the comic in the two years following its initial release.
After hearing largely nothing but positive information about Buster Brown from 1902 to 1904. It was in 1904 Mr. Outcault attended the World’s Fair with the intention to distribute the rights to the likeness of the overall comic strip Buster Brown, its main characters, and other related content. Regarded as the creator of the modern-day Sunday newspaper comic strip, Outcault sold these rights to two hundreds companies, seeking out to profit as much as possible from the then-popular comic strip.
The Brown Shoe Company was one of the 200 who had bought the rights to Outcault’s Buster Brown. The business carried out plays using actors and actresses playing its characters to help promote Brown Shoe Company’s shoes. Because the organization was so active in informing people around the nation of its brand and footwear products, Brown Shoe Company was viewed by the public as being the closest to Buster Brown. The company named the kind of shoe worn by Buster and Mary Jane in the comic after the main female character, Mary Jane shoes.
In the 1920s, Mary Jane shoes became popular among grown women. Just 10 years later, men and young males both quit wearing the shoes. In the 1940s, even adult women began showing disinterest in the shoe, marking the end of Mary Jane shoes’ superb reign as most popular. Young girls continue to wear Mary Jane shoes, still wearing them to formal events to this very day.